This way, you'll get much more meaningful feedback. This way, when the time comes to show your product to the world, you know people will love it. While these are important for polishing your product, there is so much more you can learn from talking to your users, such as:. You get to hear how they think and talk about your product and can refine your value prop around that. As you prepare for your launch, start to pepper this language into your product and marketing pages.
Test different versions of your landing page to see what resonates the most. Give your marketing team the same opportunity as your product team to listen to users, soak up that information, iterate, and test.
Launching a new product can be a vulnerable process. But you need to expose yourself to the rawest, most honest, and harsh feedback. So whenever possible, look for the opposite of what you assume. Launching a product is incredibly time-consuming. But these people want to help you. All this feedback can have an unintended consequence: analysis paralysis. But when in doubt, follow the golden rule of product launches: Do less. You might think you need 10 features to launch with, but in all honesty, you probably just need one.
It worked well for us because we knew all of its features and quirks.
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So we stripped it right back to just the core features. Launch with just the essentials and let your users tell you what to build next.
One of the biggest questions I get about how to launch a product is when to launch. The truth is, the perfect launch date is whatever works for you.
Once you have a date picked, stick to it. And whatever platform you pick, you need to play the game on it well before launching. Back in the day, this meant building a relationship with a TechCrunch reporter. Anywhere your ideal customers are is a good place to launch.
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For me and most other startup founders , however, the best option is Product Hunt. Anyone can post their product to Product Hunt. But to get the most out of it, you need to create goodwill and value beforehand. Be a part of the community and actually engage. It takes work, but even a week or month of effort will help you build a name and following for yourself.
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Launch days will inevitably be a scramble. And I strongly recommend getting everything you need ready to go in advance. Make a product launch plan checklist of everything you need a few weeks out from launch day and add it to your product launch plan. Launch days are completely unpredictable. And while it sucks to say it, a lot of your success will come down to luck. That means you should be trying to build awareness, get feedback, and connect with people who will help you move forward and iterate after launch day.
Ask yourself what you want to learn about your product. Your early users will give you a hypothesis, and your launch day goal should be to prove or disprove it. Even better—focus on new users that try out your product, use it, and keep using it! Startups and SaaS companies especially are terrible at building hype around their product launches.
The landscape is just too competitive to not have a story connected to your product. Your users need to know who you are. They need to resonate with your journey. Your mission. Your passion. They need to know who you are, and why they should trust you to solve this problem for them.
Start early, define your narrative, and spread it wherever you can before launch day. Blog on your site or Medium. Do interviews and podcasts. Guestpost on sites or in communities. Your launch day is just the beginning of your journey, not the end. This means responding to comments, supporting new users, helping people sign up or get setup, giving sales and marketing all the tools and resources they need, having a process for collecting feedback and tracking feature requests. Be ready to answer emails or turn on live chat on your landing page if you have it.
This is your chance to get in front of a lot of people all at once. Engage in as many meaningful conversations with qualified prospects as possible. If you want your launch day to go smoothly, you need to bring your entire team together and lead them into battle. If you followed my pre-launch advice and are launching on Product Hunt, there are a few specific strategies you should follow to maximize your chances of success. These are just the basics as there are full guides dedicated to launching on Product Hunt even one from the team themselves.
First, write your announcement comment beforehand.
This is where you explain the product, talk about use cases, and share the journey of why you built it and what you want to learn. End the comment by soliciting feedback from your audience. Next, monitor your page throughout the day and answer comments quickly. They expect you to be around and answer questions throughout the day.
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Finally, keep track of sign-ups and follow up with them. The Product Hunt community will support you long after your launch day. If you keep them updated. Shortly after your launch day, send everyone an email with a recap of what happened, what you learned, and then ask for continued help guiding your product roadmap. Instead, you want to show people the value your product creates. Not just tell them. Social media helps you show your product.
Social proof is one of the most powerful tools marketers and product makers have. And the more people you can get talking about your launch, the better. Every platform and network you share your launch on is a potential place to get feedback. Popped a bottle. And kicked your feet up.
Not a chance.